Tuesday, November 4, 2008

Green IT Expo Day One

I visited the Green IT Expo in the Barbican Exhibition Halls in London today.


Day one started with Chris Mines from analyst gr op Forrester.


He self confessed he had flown in from America and therefore increasing his own personal carbon footprint.


He started by re-defining "Green IT" as "IT suppliers and their customers reducing the harmful environmental impacts of computing"


He then highlighted three steps that origination's could take to green their computer operations


1) Eco + Eco (Economics + Ecology)

Myth: Green IT is more expensive

Reality: Green IT will often have a lower TCO (Total Cost of Ownership)


2) Combine Technology with process and People.

Myth: New Technology will dramatically reduce carbon footprint

Reality: There is no technical magic bullet, business processes and employee behaviour as just as important

3) Position IT as a leader for the business


Myth: IT has enough to do just making computing greener

Reality: IT must help green the other 90% of the company's operations


Chris summarised by repeating Now is the time to move Green IT from awareness to action.


Some of the stats can be found at http://www.forrester.com/greenitexpo2008

You need to register to view the information on the website.


The second keynote I attended was delivered by Colette Maloney, Head of ICT for Sustainable Growth (Unit H4) for the European Commission. She explained 11 research projects were being funded on sustainable computing to the tune of twenty millions euros in 2008. In 2009 the funding was set to grow to 50 million euros of funding.

She also quoted European president Barroso as saying "The ICT sector is crucial to the huge forward looking project we are embarking upon with our climate policy"

Another keynote I watched that impressed me was Chris Bullock who was representing Climate Savers

He suggested three steps for all companies to adopt as a minimum:

1. Turn on Computer power management

2. Buy energy efficient computers

3. Tell others about it

You can sign up as a company or an individual at http://www.climatesaverscomputing.org/

I signed up my company and as an individual on the train ride home using my ASUS EEEPC.

I visited a number of stands which I will summarise tomorrow along side Day two.










No comments: